Targeted Media Study

The Client:
Targeted Media has been online marketing since 2000 and involved in Pay Per Click Marketing since around 2001, Targeted Media got started in finance which was one of the hardest sectors even at that time, Yet Targeted Media established in this volatile market and continue to drive millions of pounds worth of traffic across a variety of finance sectors.

Their Problem:
Company has faced with problem of collecting search statistics in USA and UK and context-dependent advertisement demonstration at most popular search engines.

Our Solution: 
Softomate developed for company Internet Explorer plugin. This plugin allow customer:

• Show context-dependent advertisement in the top of search engines´ results pages
• Offer discounts
• Redirect end-user web-browser to sponsors´ web-pages
• Collect search statistics of end-user
• Remote control (turn on/off) on described above features

Plugin interacts with customer´s server by specified protocol. Plugin sends: search results, search keywords, search engines´ names, date and time of search and receives styles of advertisement block, links associated with banners, ad text, special offer codes, addresses of pages to redirect, personal settings of browser plug-in.