Portfolio: Softomate - Software Development Services

BANNEX

BANNEX is an advanced banner exchange tool for sites with a huge amount of page exposures and complicated site structure. BANNEX supports more than 20 page exposures per second!
At the present time, BANNEX is a banner exchange tool installed on www.auktion24.ch -- the biggest Swiss on-line auction site, with more than 50 000 users and over 9 page exposures per second.

Functionality.

Advertiser account management.
By parameters like closure date (or duration of an account), banner exposures/clicks limit BANNEX automatically check if the account is still valid, and that makes account management in BANNEX semi automatic and more convenient to the user. Additionally, account owner receives a message on account closure or deactivation.

Site regions.
With BANNEX you can divide your site into advertising REGIONS. Regions can be content locations, specific pages, or banner locations (buttons, cubes, banners, etc.)

With the use of these Regions, administration of advertising becomes very simple and straightforward process.

Easy coding.
With BANNEX you have the option to rotate ads throughout your site with simple HTML tags, and you can serve simple gifs and jpegs as well as the latest Rich Meria or Ad-Network code.

Report features.
Further, BANNEX permits you to track banner statistics based on region, campaign, account and banner. Through these statistics, you can save the entire “snapshot” of the banner impression allowing you to determine the banners are optimally performing.

Banner show.
Banner performance in BANNEX is based on a BANNER PRIORITY. Which means that each banner has its priority in virtual “points”. As bigger priority a banner have, as oftener it will be shown. For example a banner with priority 200 will be shown twice more than a banner with priority 100.
BANNEX administrator can easily change priority for any banner from a special web page.


BANNEX BANNEX is an advanced banner exchange tool for sites with a huge amount of page exposures and complicated site structure. BANNEX supports more than 20 page exposures per second! At the present time, BANNEX is a banner exchange tool installed on www.auktion24.ch -- the biggest Swiss on-line auction site, with more than 50 000 users and over 9 page exposures per second. Functionality. Advertiser account management. By parameters like closure date (or duration of an account), banner exposures/clicks limit BANNEX automatically check if the account is still valid, and that makes account management in BANNEX semi automatic and more convenient to the user. Additionally, account owner receives a message on account closure or deactivation. Site regions. With BANNEX you can divide your site into advertising REGIONS. Regions can be content locations, specific pages, or banner locations (buttons, cubes, banners, etc.) With the use of these Regions, administration of advertising becomes very simple and straightforward process. Easy coding. With BANNEX you have the option to rotate ads throughout your site with simple HTML tags, and you can serve simple gifs and jpegs as well as the latest Rich Meria or Ad-Network code. Report features. Further, BANNEX permits you to track banner statistics based on region, campaign, account and banner. Through these statistics, you can save the entire “snapshot” of the banner impression allowing you to determine the banners are optimally performing. Banner show. Banner performance in BANNEX is based on a BANNER PRIORITY. Which means that each banner has its priority in virtual “points”. As bigger priority a banner have, as oftener it will be shown. For example a banner with priority 200 will be shown twice more than a banner with priority 100. BANNEX administrator can easily change priority for any banner from a special web page.		Technology. Platform: Windows NT 4.0 server Web server: MS Internet Informational Server 4.0 Database server: MS SQL 7.0 Other servers: Cold Fusion Server Programming language: Cold Fusion (www.allaire.com) on the server, JavaScript, HTML on client side. BANNEX is designed to support banner exchange on sites with huge amount of exposures. For that reason we chose one of the most powerful and wide spread database servers MS SQL. Nevertheless the use of ODBC technology makes BANNEX completely database independent, and it can be installed with MS Access (for sites with small or middle size traffic). BANNEX is also compatible with Oracle. BACK \| NEXT